Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo The winemaker is Anthony Walkenhorst. No corkscrew? Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? A lot has changed in the 24 years since Kim Crawford was founded. We support the fight against underage drinking and drunk driving. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. Do They Contain Wine? All Rights Reserved. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. It was expected that the taste would be sweet, but it was not. It places tremendous responsibility on the bearer. Market: https://youtu.be/Ew1akpuFOus A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. Kim Crawford is one of the iconic brands of New Zealand. This story appears in the October 23, 2017 issue of Forbes Asia. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. $19.99. To learn more visit www.responsibility.org. NJ: Morristown . please see, Constellation Sells Budget Wine Brands to Gallo. Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. Please enjoy our wines responsibly. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. There is a U.S. Representative named Andrew S. Clyde. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. Today, Kim Crawford the wine is owned by Constellation Brands. Please reload the page and try again. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. The winemaker is Anthony Walkenhorst. Who is Kim Crawford wine named after? And the Crawfords did not tinker with the wine for the U.S. market. That represents 25% of the New Zealand wine category. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Contact Customer Care + 1 (855) 328-9463. They executed it perfectly. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. Kim Crawford and his wife Erica now own the Loveblock label, also in Marlborough. I think Im old enough now to do whatever I want, she said. Buyers were back for a big Napa auction on the weekend, and their wallets were open. Brut vs Extra Dry: Which is Better? Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Were quite restrained but hopefully a bit more complex.. No. Beckstoffer To Kalon and the Mystery Bottle. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. And the Crawfords did not tinker with the wine for the U.S. market. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. California Sauvignon Blanc Revolution is Here. Copyright 2023 Constellation Imports, Rutherford, CA USA. Whereas we went in with the standard wine which went around the world and it was completely different to what they were used to, so you had a point of difference.". Please enjoy our wines responsibly. He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. Does that matter? To join the conversation, comment on our social media channels. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). There is a U.S. Representative named Andrew S. Clyde. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. Its not better-quality wine, but about how you manage the land. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. We support the fight against underage drinking and drunk driving. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. For me, its quite Burgundian. Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. It has a medium weight with aromas of ripe tropical fruit, including pineapple and ripe melon. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. Its good to break even and to be a base for the brand, says Erica. Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. How much does it cost to get married at the courthouse in Kentucky? The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. Please Drink Responsibly. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. 2022 Kim Crawford Wines. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. The name Kim Crawford is a familiar one for many wine drinkers. Jennifer Wells I'm a senior. Its a high-value product, says Kim, 57, with an almost instantaneous return.. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Some popular Kim Crawford wines and their prices on Wine-Searcher: Small Producers Contribute to Hawke's Bay Recovery. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. Who was Long Duk Dongs girlfriend in Sixteen Candles? 8 Best Wines with Lasagna Perfect Pairing Guide. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. She really pushed him, the good Kiwi bloke, the sort of guy youd like to have a pie and a beer with., Stewart now can have that pie and beer a quintessential New Zealand combination but says the winemaker didnt talk to him for years after he broke the Coopers Creek story. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. It was, says Erica, the brand that said fuck you to the establishment. But the Crawfords were biding their time. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. I think the gewrztraminer can quite easily overpower pinot gris.. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. The company's flagship wine is its Sauvignon Blanc . Land in smaller and cooler Awatere Valley is cheaper. Clear cool nights from ocean breezes keep acid levels high in the grapes. We think of terroir as natural magic, but what is the human contribution to this elusive concept? The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. Choosing a selection results in a full page refresh. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. Its a food-friendly wine that would pair with almost any dish, from salmon to steak. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. Kim Crawford Wines, the No. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. The label later produced a ros called Pansy! Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . If I get home and want a glass of wine, this is my go-to wine, Crawford said. What makes the Loveblock pinot gris special? However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. Save my name, email, and website in this browser for the next time I comment. 2022 Kim Crawford Wines. The following year, Vincor was acquired by Constellation . Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. Do Not Sell or Share My Personal Information. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. What is the meaning of the more the better? Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). Benchmark New Zealand Sauvignon Blanc from the Marlborough region. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. The wine which is 100 percent pinot gris exhibits flavors of papaya, pear and lime, along with good texture on the palate, Crawford said. Whoops! With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. There is reason for her excitement. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. Since its launch in 1996, the label has gained critical acclaim around the globe. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. 4.8 out of 5 stars. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. Who is US Representative for Gainesville Georgia? The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. I think theres been a stage where its been too sweet. People are looking for provenance in brands. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. Its a far cry from the business model that made their previous brand an international success. Real-Time Video Ad Creative Assessment. What Are Wine Gums? "People were skeptical about Kim and the brand carried his name. Dont sweat it. He met Erica, a medical scientist, in her native South Africa at a wine festival. Kim . Add to Cart. Which One is Better? The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. But who is this wine maker who shrouds her identity in mystery? The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. It was a time when the industry was very, very loose, Kim says now. That model is incredibly profitable, says Erica, but what will your point of difference be? J.S.W. Our Privacy Notice and Terms & Conditions have changed. If I was God, I think it would be essential for all New Zealand wines to be organic. Can you Mix Red and White Wine? They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. This Kim Crawford Ros 2016 was reviewed on September 5, 2017 by Natalie MacLean. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. The grapes benefit from long days, clean sea breezes and crisp nights. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. 32 reviews. The average daily temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for the growing season. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. Cambridge Wines. Dont expect abig, ripe Russian River Valley pinot. Since then, it has gained a cult-like following here in the States. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. Hes a country boy, while the brand shrieks city. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectators Top 100 List on four separate occasions, and being recognized as an Impact Hot Brand for the past twelve years. "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. They want to know where its grown, how its grown, what has gone into it. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. While things are going well, its sweet sailing. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. As indicated by Kim Crawford are located in outstanding, predominantly coastal sites critical acclaim the. Aromas of ripe tropical fruit and pineapple the business model that made their previous brand an success... A ten-year noncompete clause with Constellation precluded the Crawfords did not tinker with organizer... 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