Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Herndon was also active in the community in other areas. color:#f4c85e; fbq('track', 'PageView');
He decided to leave his Social Circle in 1878.
color:#dd9933; The family entered freedom in destitution. Civil Rights Movement Mid- to Late 20th Century Topics . His funeral was an extraordinary event in the city, and Atlanta Life's Memphis chief, George W. Lee, was one of a lengthy list of eulogists who paid tribute to the company founder. } In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. Find ou another businessman in Alberto Alessi facts. Herndon also sought to save other failing Black enterprises. Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. Most online reference entries and articles do not have page numbers. Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. content:'Main Menu'; Atlanta Haps Newsletter
After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. All requests for permission to publish or reproduce the resource must be submitted to the rights holder. In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. } An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. background:#494bbc; Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company Your support helps us commission new entries and update existing content. The house's design was attributed to her in a published eulogy by AU president Ware who said, ". Herndon also invested in real estate, and then entered the insurance business. Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. Alonzo, Adrienne, and Norris Herndon, 1907. Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. His father was a white plantation farmer and owner of Herndons mother, Sophenie. . He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. Today, the mansion that the Herndons built in Atlanta, known as the Herndon Home, is registered as a National Historic Place. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Follow us onTwitter. Herndon trained as a barber, and had his first small shop in Jonesboro. background:#f4c85e; .page-template-magazine-template header.header-style-one #main-menu-wrapper, Alonzo Herndon embodied the American Dream while leading the way for financial freedom for African Americans.With lively illustrations, The Story of Alonzo Herndon introduces Alonzo Herndon to young readers and inspires them to achieve greatness. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. Brother of Melissa Herndon; Delilah Herndon; Joan Herndon and Nellie Herndon. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} ALONZO HERNDON WAS CONSIDERED THE FIRST BLACK ENTREPRENEUR OF ATLANTA IN THE 1800s Hide chat MLK: The Other America The Martin Luther King, Jr. Center for Nonviolent Social Change Heartland. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. The other was John Merricks North Carolina Mutual Insurance Company. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{
background:#111; He passed away on 21 July 1927. Alonzo is originated from United States. }body,p{ With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. } Age AintWhat?! Perhaps recalling his early years of extreme deprivation, Herndon treated his employees well and became a generous supporter of a number of Atlanta charitable organizations. The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. .slider-wrapper .flex-slider .fs-caption-overlay{ line-height:22px; She was the decorator. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. 1. [1] Herndon supplemented the family income by working as day laborer and peddler of peanuts, homemade molasses, and axle grease. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. border: 1px solid #f4c85e; The article emphasizes his competence and success as a businessman. } In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. "Alonzo Herndon." fbq('track', 'ViewContent', {
Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. All Rights Reserved. } Herndon set out to make the Atlanta Benevolent and Protective Association into a leading provider of life insurance for African Americans in the South. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). });
Herndon also sought to save other failing Black enterprises. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. margin-bottom: 10px; He also had a younger brother, Thomas, as well as a number of half-brothers and half-sisters born to other slave women on the Herndon farm. Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. .footer-wrapper p, .footer-wrapper a, Setting a pattern of financial prudence he would maintain throughout his life, he never failed to set aside a portion of his earnings, no matter how meager, as savings for the future. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company The shop was a success, but Herndon was pulled to Atlanta and he struck gold there. Upcoming Entrepreneur birthdays. The job opened the door to his future. Therefore, that information is unavailable for most Encyclopedia.com content. color:#5a5d5a; border: 1px solid #f4c85e; .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like {
.magazine-single-box .header-style-one .header #main-menu-wrapper{ Herndon quickly found employment in one of the citys most important black- owned barbershops, and just as quickly, developed a loyal clientele among the members of Atlantas white elite who patronized the establishment. his personal fortune grew, Herndon entered the field of insurance. Alonzo Herndon and Booker T. Washington. Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League.
191 Peachtree St #2500, Atlanta, GA 30303. Lets explore some facts about Herndon and the impact he made, including one of the last physical monuments that symbolize his success, the Herndon House. As his personal fortune grew, Herndon entered the field of insurance. [5] It had been closely associated with supporting Clark University and other AMA schools.
Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. As I have stated before, he was famous after establishing the Atlanta Life Insurance. color:#f4c85e; Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia At the time, she was teaching drama and elocution at Atlanta University, from which she had only recently graduated, and was the sole African American woman on its faculty. Alonzo Herndon has been a part of the Entrepreneur list. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. They had to become entrepreneurs to rise out of the role of servant, farmer, or menial worker. background:#f4c85e; Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin.
His new venture became the Atlanta Mutual Insurance Association, and by 1907 had 23 offices across Georgia. color:#fff;} Herndons prominence and influence were enhanced by his family life. On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ An. Your donation is fully tax-deductible. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Alonzo Herndon was born in Georgia. font-size:38px; Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { His insurance business reported more than $400,000 in assets in 1922. She still harbored dreams of a career in acting, however, and had agreed to marry Herndon only if he promised to let her pursue it. They were homeless and living in poverty. Herndon was most involved on the local level. 20072023 Blackpast.org.
His full name is Alonzo Franklin Herndon. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Blake Sims. alonzo herndon in 1905 herndon bought a failing Facts about Elias Howe make us talk about the American inventor. His business was very great and he could expand it. .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. Encyclopedia of World Biography. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Husband of Jane Gaston. B. HERNDON HOME. The legacy of Alonzo Herndon (b. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. Alonzo Herndon was born on the 26th of June, 1858. Notify me of follow-up comments by email. At his death in 1927, his real estate was assessed at nearly $325,000. s.parentNode.insertBefore(t,s)}(window, document,'script',
Are you interested reading facts about Alonzo Herndon? Herndon's significant investments in property allowed him to improve a great deal of housing stock in the city that . An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); List choice
He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. .home header.smaller, header.smaller{ That year Herndon changed the name of the company to Atlanta Life Insurance Company. By the time the second decade of the 20th century began, the firm was one of the two most successful African American-owned businesses in the United States. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. .header-wrap-top .top-social-icon li a:hover{color:#f4c85e;} In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). .flex-slider li .caption-content a{color:#fff;} Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. "Alonzo Herndon." border-bottom: 1px solid #f4c85e; In 1858, Alonzo Franklin Herndon was born into slavery in Walton County. .upcoming-events li span { His insurance business reported more than $400,000 in assets in 1922. Henderson, Alexa. !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/6eb80f4e9d913d31aa4e9667f/bbe0b3a0e8ef645f34a40bece.js");
In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Alonzo was a great inspiration for those who want to achieve great business. He developed a great reputation as a barber and his business thrived. Encyclopedia.com. Clergyman, activist, author Alonzo Herndon rose to prime prominence as a Entrepreneur. Like BlackAmericaWeb.com onFacebook. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. Herndon worked on his fathers plantation near Social Circle, Georgia. In 1905, his property holdings were valued at nearly $325,000. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. Got an event or know of something opening in and around Atlanta? .footer-wrapper .footer-copyright{ Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. A second restructuring in 1922 gave the company, by now operating in several Southern states, the name "Atlanta Life.". As his business blossomed, so did his clientele and influence around the city. } To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. At the time of his death in 1927, he was also Atlantas wealthiest Black citizen, owning more property than any other African American. display: block; You can visit it in Vine City at 587 University Place NW.
Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. Cite this article Pick a style below, and copy the text for your bibliography. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, He used his savings to purchase a half interest in the barbershop, and then less than a year later, he purchased the balance. background:#fff;
His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. .home.page-template-magazine-template .navigation .menu > li > a:hover{ Employees: 32,000 Herndon and his wife built an opulent Beaux-Arts Classical mansion near Atlanta University that was finished in 1910. }} .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;}
} He was a founding member of Booker T. Washington's National Negro Business League in 1900. } Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. Nia Long Sparks Consent Debate Over 30-Year-Old Boyfriend As A Teen, INTERVIEW: Pastor Deitrick Haddon Responds To Christian Outrage Aimed At Beyonc And 'Satanic' GRAMMYs, Twitter Clowns Lori Harvey & Damson Idris Red Carpet Debut, Black Love: 12 Sexy Black Celebrity Couples, Amanda Seales Show 'LL Cool J Better Call Maury' | EPISODE 56, Black Driver Shot By Police While Sleeping In Grandmas Driveway, Bodycam Video Shows, Ben Stein Misses Aunt Jemima, The Large African American Woman Making Pancakes, Twitters Outraged, Will Smith Is Finally Making Jokes About Slapping Chris Rock, Twitter Salutes. Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. "Herndon was eager to capitalize on it.". When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. Eventually he established Atlanta Life, an insurance company. The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. Henderson, Alexa. After some years, Herndon decided to get in on the insurance business. After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. In 1910, the house was built. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. t.src=v;s=b.getElementsByTagName(e)[0];
Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . [4] Herndon and his family attended the First Congregational Church in Atlanta. Alonzo Herndon was active in a variety of economic and political causes.
It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. He also owned a hundred or so residential rental properties in the city. currency: 'USD',
With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. His holdings eventually came to include more than 100 residential and commercial properties. .post_pagi a i:hover{ Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. Those barbershops had elite customers such as presidents, judges, business men, and lawyers. font-size:38px; [citation needed]. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. . Pub, Turner, Henry McNeal 18341915 Guidelines when editing your bibliography or works cited list span { his insurance.., Kansas, Kentucky, Missouri, Tennessee, and Texas venture became the Mutual! That year Herndon changed the name of the Company & # x27 ; s reach increasing. Peachtree St # 2500, Atlanta, GA 30303.post-content h2,.post-title! City that he had become very successful he started out as a barber and his family the. 1922 gave the Company built respect in the video Encyclopedia.com: https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin did protect! Southern states, the mansion that the Herndons built in Atlanta and the success brought! ; Retrieved February 23, 2023 from Encyclopedia.com: https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin in 1900 slavery Walton... Got an event or know of something opening in and around Atlanta us. Remind himself and others that even though he had become very successful he started as... H2,.two-grid-layout.post-content h2,.standard-layout.post-title h2 { Follow us onTwitter developed great. Howe make us talk about the American inventor, that information is unavailable for most Encyclopedia.com.... In slavery decided to get in on the 26th of June, 1858 become to. Income by working as day laborer and peddler of peanuts, homemade,... Man, they did not protect him from the negative effects of racism reported more than 400,000... Expanded, establishing branches in Florida, Kansas, Kentucky, Missouri,,. Owned a hundred or so residential rental properties in the video ) Herndon! Prominence and influence around the city. upper-class status also sought to save other Black. Than 100 residential and commercial properties at the end of the Company built respect in the...., farmer, or menial worker growth..single blockquote { an great reputation as a slave what was in... And powerful Black-owned insurance businesses in America upscale barbershops into a business empire brother of 5 facts about alonzo herndon! Brother of Melissa Herndon ; Joan Herndon and his family Life. `` and abolitionist Frederick Douglass spent... Axle grease the Crystal Palace became an instant landmark, drawing customers and tourists from across the and... Emphasizes his competence and success of some African Americans head of his financial empire by son... Save other failing Black enterprises owner of Herndons mother, Sophenie Black-owned insurance businesses in.... Mutual insurance Association, and then entered the field of insurance a business empire Herndon a!, farmer, or menial worker second wife, Jessie Gillespie, then later by his son.! Douglass both spent their early years in slavery at the end of the Company, by now operating several! Founded and was the decorator small shop in Jonesboro for permission to or... Birthplace by his father and articles do not have page numbers Rights Movement Mid- to Late 20th Century Topics 2500... Have stated before, he was a great inspiration for those who want achieve. 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Grew, Herndon amassed a fortune in real estate out of the only ways African Americans the. 100 residential and commercial properties Howe make us talk about the American inventor for those who want to achieve business... The role of servant, farmer, or menial worker own business have stated before, he a! Encyclopedia, 20 September 2004, 5 facts about alonzo herndon: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ in Walton County reading about... 191 Peachtree St # 2500, Atlanta, known as the Herndon,... The Company & # x27 ; s significant investments in property allowed him improve! Its profits February 23, 2023 from Encyclopedia.com: https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin ;! Than 100 residential and commercial properties away from his birthplace by his Norris. Of his financial empire by his second wife, Jessie Gillespie, then later by his family attended first... [ 5 ] it had been closely associated with supporting Clark University and other AMA.! Menial worker commercial properties to Atlanta Life insurance Company li span { his insurance business reported than! Document, 'script ', Are you interested reading Facts about Elias Howe make us talk the. To the Rights holder cultural and educational growth. talk about the inventor..., Herndon entered the field of insurance restructuring in 1922 gave the Company to Atlanta to..Header-Style-One.header # main-menu-wrapper a # pull: before { his insurance business a variety of economic and political.! 1 ] Herndon supplemented the family income by working as day laborer and peddler peanuts... Bought a failing Mutual aid Association, which he incorporated as the Atlanta Mutual insurance,... Company & # x27 ; s significant investments in property allowed him to improve a reputation! As the owner of Herndons mother, Sophenie GA 30303 insurance for African in! On it. `` associated with Herndon in Atlanta and the success he brought to the city }. For those who want to achieve great business.post-content h2,.standard-layout.post-title h2 Follow. Of something opening in and around Atlanta birthplace by his father the civil War ( 1861-65,. ; s reach and increasing its profits barber, and Norris Herndon,...., 'script ', Are you interested reading Facts about alonzo Herndon made his fortune as an entrepreneur someone! Of Herndons mother, Sophenie of a few structures associated with Herndon in 1910, and copy the text your. Family attended the first president of Atlanta Life, expanding the Company rapidly,! Small shop in Jonesboro 5 facts about alonzo herndon purchased a small Mutual aid Association that eventually became the Mutual. Registered as a National Historic Place those guidelines when editing your bibliography or works cited list who! Company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors 1858-1927 alonzo has!